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Superior Tourist Information Center (STIC)

Snowmobiling with a group through the trees in Superior, WI

Gotta Be Superior

Welcome to Wisconsin's Winter Capital.
Explore winter
Close-up of a pair of brown boots standing on snow near a hole in the ice, capturing an iconic winter activity in Superior, Wisconsin. A fishing bobber peeks from the icy water, surrounded by a pristine snowy landscape and gear placed nearby.
A snowboarder in a black helmet and checkered jacket rides down a snowy slope, leaning forward with knees bent. This thrilling scene is just one of the many winter activities and attractions awaiting visitors in Superior, Wisconsin's pristine beauty.
Three snowmobiles heading down a path in the woods.
The sunrise peaking through a snow covered forest.
An older man cross country skiing in front of a younger man with his child strapped to his back.

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Visit Snowperior, Wisconsin's Winter Capital!

Welcome To Wisconsin’s Winter Capital

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A golfer wearing a hat and golf glove gracefully swings a club against the backdrop of lush green trees. The text reads,

Hot Off The Press

40th Running of the John Beargrease Sled Dog Marathon

For over 40 years, the Minnesota’s North Shore comes alive with the excitement of the John Beargrease Sled Dog Marathon race.

March 2, 2025 
Duluth, MN

MOre Info
A vast expanse of jagged ice formations under a clear blue sky. The ice is bright and translucent, with various shades of blue and white, creating a striking and cold landscape.

Experience the Magic of Blue Ice on Wisconsin Point

February 25, 2025
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A black-billed magpie sits perched on a network of bare branches. Its plumage contrasts against the muted, wintry background, with its black, white, and blue feathers clearly visible. Small buds are present on the branches.
Welcome Center Opening@Sax-Zim Bog
Read More Mar 17
Welcome Center Opening@Sax-Zim Bog
Monday, March 17 @ 10:00 am

The Welcome Center opens for the season tomorrow, December 1! The Welcome Center is staffed from 10 am-3 pm daily, with outhouses open 24/7,...

Lodging

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Area Info
Brick buildings with a car's lights zooming past them. The neon lights shine the word

What To Do

Two mountain bikers riding along a trail in the woods.
A multicolored abstract grid poster reminiscent of weekend getaways in Wisconsin, featuring words like

Outdoors

A man and woman are out to eat at a supper club. They smile at each other as they eat their meals and drink wine.
Line drawing of a cheeseburger, a slice of cheese, and a drink with a straw evokes the joy of indulgent weekend getaways in Wisconsin. Sparkles around the items suggest freshness and irresistible appeal.

Food & Drink

A family of four prepares to bike on the Osaugie Trail.
Illustration of a vintage roller skate with a high boot and four wheels, perfect for rolling through your weekend getaways in Wisconsin. The skate is light blue adorned with charming star designs, evoking a sense of nostalgia and adventure.

Family Fun

A collection of nautical antiques inside the Anchor Bar. There are small ships, lighthouses, and buoys.
A pale blue graphic featuring five tarot cards fanned out evokes the mystery of weekend getaways in Wisconsin. From left to right, the cards display a ladder, a sunburst, abstract lines, circles with plus signs inside, and scattered stars. Three small stars surround the cards.

Culture

A group of people smile and raise their beers for a cheers. They are on the Earth Rider Patio at night.
A light blue outline of a martini glass, cradling a cocktail with an olive on a stick, graces the canvas. Scattered star shapes twinkle in the backdrop, reminiscent of the serene skies seen during weekend getaways in Wisconsin.

Nightlife

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One man and two women laugh around a bonfire at the beach.
A diverse group of people stands together, smiling with arms around each other's shoulders during a weekend getaway in Wisconsin. Surrounded by lush green trees, they are dressed casually and seem to be enjoying each other's company in the tranquil outdoor setting.

Freebies

Two women are kayaking as they look at the camera happily.
A multicolored abstract grid poster reminiscent of weekend getaways in Wisconsin, featuring words like

On The Water

A couple walking and holding hands on a trail along a body of water. The sun is setting behind them.
Amidst a mountainous backdrop, an animated character with spiky yellow hair and an orange outfit radiates bright blue energy from their hands, reminiscent of the vibrant thrill one might seek during weekend getaways in Wisconsin.

Trails

A female bartender serves a beer to two customers.
A pale blue square with a slightly darker shade on the top edge, creating a subtle gradient effect reminiscent of the serene skies in Superior, Wisconsin. The overall impression is clean and simple, echoing the town's rich arts and culture scene without additional elements or text.

Bars & Breweries

Antique store with antiques at every corner. There are toys and lights hanging from the ceiling.
A light blue outline of a price tag with a dollar sign sits at the center, tilted diagonally like a nod to shopping in Superior, Wisconsin. Tiny

Shopping

Exterior photo of a brick building titled,
A light blue outline drawing of a vintage propeller airplane with stars on its wings and tail captures the playful spirit reminiscent of Superior, Wisconsin's charming attractions. The plane's whimsical design is shown from a three-quarters perspective, echoing the adventure awaiting in this delightful locale.

Tours & Museums

A Soo Line train rides by the Soo Line Station at night.

The Original

Twin Port

Read about Superior’s rich history and learn about the different higher-education campuses in the city.

A stylized, dark purple letter
Outline of Wisconsin with maroon lines spelling
History
Campuses

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