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Superior Tourist Information Center (STIC)

A person paddleboarding on calm water at sunset with a dog standing on the board captures the essence of weekend getaways in Wisconsin. The sky bursts with orange and blue hues as the sun sinks low, casting a warm glow over this serene scene.

Gotta Be Superior

Plan your stay in Superior, Wisconsin – the original Twin Port. A city full of history, nostalgia, family fun, tasty food, cold drinks, edgy nightlife, and more trails and water than you’d believe.
Explore Winter
A person in a pair of lime green ski pants and dark jacket, helmet, and sunglasses making a snow stop on the hill, spraying snow everywhere.
A person enjoys a Wisconsin winter vacation, cross-country skiing on a snowy trail pulled by two dogs, with leafless trees lining the background on a clear, sunny day.
A vast expanse of jagged, broken ice sheets stretches across a frozen landscape under a bright blue sky with wispy clouds—a classic scene for a serene Wisconsin winter vacation, with sunlight reflecting off the icy surface.
Three snowmobilers with passengers traveling through the woods in later part of the day with their headlights on.

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A white dog is on a paddleboard on Lake Superior's Wisconsin Point
Stylized text reading "Superior is for Fun Lovers" in a white, cursive font on a transparent background, capturing the essence of weekend getaways in Wisconsin.
explore summer
Visit Snowperior, Wisconsin's Winter Capital!

Welcome To Wisconsin’s Winter Capital

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A golfer wearing a hat and golf glove gracefully swings a club against the backdrop of lush green trees. The text reads, "Superior is for Fun Lovers - Summer, perfect for weekend getaways in Wisconsin.

Hot Off The Press

The Lake Superior
Ice Festival

A vibrant, family-friendly celebration that brings together the entire community to embrace the magic of winter.

January 30 & 31, 2026
Barkers Island
SUperior, WI

MOre Info
Two people stand by a black snowmobile on a snowy trail surrounded by leafless trees. One person is adjusting their helmet while the other stands nearby, with snow-covered hills visible in the background.

Ride, Refuel, Repeat: Best Snowmobile Trails and Backwoods establishments in Superior & Douglas County Wisconsin

August 13, 2025
Learn More
Text graphic on a dark blue background reads: "Lake Superior Estuarium Open First Saturdays," with a yellow dot, white bird icon, and "Estuarium" in blue script font.
Lake Superior Estuarium OPEN First Saturdays
Read More Dec 6
Lake Superior Estuarium OPEN First Saturdays
Saturday, December 6 @ 10:00 am

The Lake Superior Estuarium is a gateway to the headwaters of the Great Lakes. Beautiful interactive displays tell stories of the St. Louis River...

Lodging

Stay In Superior, Wisconsin –
Save MORE Green

Enjoy low rates, great locations, access to everywhere, and no hills. Find the right stay just for you.

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Area Info
Brick buildings with a car's lights zooming past them. The neon lights shine the word "hotel".

What To Do

Two mountain bikers riding along a trail in the woods.
A multicolored abstract grid poster reminiscent of weekend getaways in Wisconsin, featuring words like "Dynamic," "Hypnotic," "Sophisticated," and "Creative." The letters dance with vivid colors on a dark background, evoking adventure and vibrant exploration.

Outdoors

A man and woman are out to eat at a supper club. They smile at each other as they eat their meals and drink wine.
Line drawing of a cheeseburger, a slice of cheese, and a drink with a straw evokes the joy of indulgent weekend getaways in Wisconsin. Sparkles around the items suggest freshness and irresistible appeal.

Food & Drink

A family of four prepares to bike on the Osaugie Trail.
Illustration of a vintage roller skate with a high boot and four wheels, perfect for rolling through your weekend getaways in Wisconsin. The skate is light blue adorned with charming star designs, evoking a sense of nostalgia and adventure.

Family Fun

A collection of nautical antiques inside the Anchor Bar. There are small ships, lighthouses, and buoys.
A pale blue graphic featuring five tarot cards fanned out evokes the mystery of weekend getaways in Wisconsin. From left to right, the cards display a ladder, a sunburst, abstract lines, circles with plus signs inside, and scattered stars. Three small stars surround the cards.

Culture

A group of people smile and raise their beers for a cheers. They are on the Earth Rider Patio at night.
A light blue outline of a martini glass, cradling a cocktail with an olive on a stick, graces the canvas. Scattered star shapes twinkle in the backdrop, reminiscent of the serene skies seen during weekend getaways in Wisconsin.

Nightlife

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One man and two women laugh around a bonfire at the beach.
A diverse group of people stands together, smiling with arms around each other's shoulders during a weekend getaway in Wisconsin. Surrounded by lush green trees, they are dressed casually and seem to be enjoying each other's company in the tranquil outdoor setting.

Freebies

Two women are kayaking as they look at the camera happily.
A multicolored abstract grid poster reminiscent of weekend getaways in Wisconsin, featuring words like "Dynamic," "Hypnotic," "Sophisticated," and "Creative." The letters dance with vivid colors on a dark background, evoking adventure and vibrant exploration.

On The Water

A couple walking and holding hands on a trail along a body of water. The sun is setting behind them.
Amidst a mountainous backdrop, an animated character with spiky yellow hair and an orange outfit radiates bright blue energy from their hands, reminiscent of the vibrant thrill one might seek during weekend getaways in Wisconsin.

Trails

A female bartender serves a beer to two customers.
A pale blue square with a slightly darker shade on the top edge, creating a subtle gradient effect reminiscent of the serene skies in Superior, Wisconsin. The overall impression is clean and simple, echoing the town's rich arts and culture scene without additional elements or text.

Bars & Breweries

Antique store with antiques at every corner. There are toys and lights hanging from the ceiling.
A light blue outline of a price tag with a dollar sign sits at the center, tilted diagonally like a nod to shopping in Superior, Wisconsin. Tiny "X" shapes are playfully scattered around it on the crisp white background.

Shopping

Exterior photo of a brick building titled, "The Old Firehouse and Police Museum".
A light blue outline drawing of a vintage propeller airplane with stars on its wings and tail captures the playful spirit reminiscent of Superior, Wisconsin's charming attractions. The plane's whimsical design is shown from a three-quarters perspective, echoing the adventure awaiting in this delightful locale.

Tours & Museums

A Soo Line train rides by the Soo Line Station at night.

The Original

Twin Port

Read about Superior’s rich history and learn about the different higher-education campuses in the city.

A stylized, dark purple letter "A" with a three-dimensional appearance evokes the charm of weekend getaways in Wisconsin, featuring a flat horizontal bar and contrasting shadows for depth against a light background.
Outline of Wisconsin with maroon lines spelling "Superior" diagonally across it, capturing the spirit of weekend getaways in Wisconsin.
History
Campuses

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