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Superior Tourist Information Center (STIC)

A person paddleboarding on calm water at sunset with a dog standing on the board captures the essence of weekend getaways in Wisconsin. The sky bursts with orange and blue hues as the sun sinks low, casting a warm glow over this serene scene.

Gotta Be Superior

Explore Summer
Two women practice yoga on grass at sunset during one of their weekend getaways in Wisconsin, with one smiling as a small goat stands on her back. The other woman, also smiling, joins in on a yoga mat nearby.
Two people sit at a table, one squeezing a lime over loaded nachos topped with cheese, tomatoes, and herbs—an inviting scene perfect for weekend getaways in Wisconsin. Nearby, a cocktail with an orange garnish completes the relaxed vibe.
Two male musicians in cowboy hats play guitar and bass on an outdoor stage at sunset, metal scaffolding above and an orange sky behind them—capturing the lively spirit of weekend getaways in Wisconsin. One sings into a microphone while the other focuses on playing.
A family with two children runs barefoot along a sandy beach by the water on a sunny day, smiling and enjoying their time together—capturing the joy of weekend getaways in Wisconsin.
A person wearing waders fly fishes in a calm, forested river—one of many serene scenes you might find on weekend getaways in Wisconsin. Trees and rocks line the riverbank as the fishing line arcs gracefully over the water’s surface.

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A white dog is on a paddleboard on Lake Superior's Wisconsin Point
Stylized text reading "Superior is for Fun Lovers" in a white, cursive font on a transparent background, capturing the essence of weekend getaways in Wisconsin.
explore summer
Visit Snowperior, Wisconsin's Winter Capital!

Welcome To Wisconsin’s Winter Capital

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A golfer wearing a hat and golf glove gracefully swings a club against the backdrop of lush green trees. The text reads, "Superior is for Fun Lovers - Summer, perfect for weekend getaways in Wisconsin.

Hot Off The Press

St. Louis River Rendezvous

It’s the inaugural St. Louis River Rendezvous, carrying on the 26-year tradition of the former Lester River Rendezvous. It moves to Girl Scout Point at Billings Park and features a Voyageur Village with reenactors, colonial clothing, glass bead making, native flute, trapping/hunting interpretation, hide tanning, cannons, muskets, hatchets and more. The public Saturday event is free.

FREE EVENT
Sept. 26, 10 a.m.–2 p.m. Billings Park
SUPERIOR, WI

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A person wearing a helmet and sunglasses rides an ATV across a wooden bridge, with another ATV following behind. Trees and metal railings line the bridge on a sunny day along scenic Wisconsin snowmobile trails.

ATV + UTV Trails Guide – for Superior & Douglas County, Wisconsin

Posted March 26, 2026
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The image features the logo of the Lake Superior Estuarium. The text "Lake Superior Estuarium" is displayed, with "Lake Superior" in bold navy blue and "Estuarium" in light blue script. A stylized bird in navy blue flies near the text.
Lake Superior Estuarium OPEN
Read More Oct 2
Lake Superior Estuarium OPEN
Friday, October 2 @ 10:00 am

The Lake Superior Estuarium is a gateway to the headwaters of the Great Lakes. Beautiful interactive displays tell stories of the St. Louis River...

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Stay In Superior, Wisconsin –
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Enjoy low rates, great locations, access to everywhere, and no hills. Find the right stay just for you.

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Area Info
A brick hotel building at night with a bright red neon "HOTEL" sign and a lit entrance. A tree partially covers the view, and colorful lights illuminate nearby signs and the street—perfect for weekend getaways in Wisconsin.

What To Do

A man and woman sit on a blanket in a forest near a waterfall, sharing food—a perfect scene for weekend getaways in Wisconsin. The woman is being fed by the man, with a picnic basket nearby as sunlight filters through the trees.
A multicolored abstract grid poster reminiscent of weekend getaways in Wisconsin, featuring words like "Dynamic," "Hypnotic," "Sophisticated," and "Creative." The letters dance with vivid colors on a dark background, evoking adventure and vibrant exploration.

Outdoors

Two people sit at a table; one squeezes a lime over nachos topped with meat, cheese, and vegetables. A cocktail with an orange garnish sits nearby—perfect fuel for planning weekend getaways in Wisconsin.
Line drawing of a cheeseburger, a slice of cheese, and a drink with a straw evokes the joy of indulgent weekend getaways in Wisconsin. Sparkles around the items suggest freshness and irresistible appeal.

Food & Drink

A family of four prepares to bike on the Osaugie Trail.
Illustration of a vintage roller skate with a high boot and four wheels, perfect for rolling through your weekend getaways in Wisconsin. The skate is light blue adorned with charming star designs, evoking a sense of nostalgia and adventure.

Family Fun

Two young women are smiling and dancing together outside on grass at sunset, with string lights and a brick building in the background—capturing the joyful spirit of weekend getaways in Wisconsin.
A pale blue graphic featuring five tarot cards fanned out evokes the mystery of weekend getaways in Wisconsin. From left to right, the cards display a ladder, a sunburst, abstract lines, circles with plus signs inside, and scattered stars. Three small stars surround the cards.

Culture

A group of people smile and raise their beers for a cheers. They are on the Earth Rider Patio at night.
A light blue outline of a martini glass, cradling a cocktail with an olive on a stick, graces the canvas. Scattered star shapes twinkle in the backdrop, reminiscent of the serene skies seen during weekend getaways in Wisconsin.

Nightlife

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One man and two women laugh around a bonfire at the beach.
A diverse group of people stands together, smiling with arms around each other's shoulders during a weekend getaway in Wisconsin. Surrounded by lush green trees, they are dressed casually and seem to be enjoying each other's company in the tranquil outdoor setting.

Freebies

Two women are kayaking as they look at the camera happily.
A multicolored abstract grid poster reminiscent of weekend getaways in Wisconsin, featuring words like "Dynamic," "Hypnotic," "Sophisticated," and "Creative." The letters dance with vivid colors on a dark background, evoking adventure and vibrant exploration.

On The Water

A wooden footbridge with railings crosses through a lush green forest, dappled with sunlight—an inviting scene perfect for weekend getaways in Wisconsin.
Amidst a mountainous backdrop, an animated character with spiky yellow hair and an orange outfit radiates bright blue energy from their hands, reminiscent of the vibrant thrill one might seek during weekend getaways in Wisconsin.

Trails

A female bartender serves a beer to two customers.
A pale blue square with a slightly darker shade on the top edge, creating a subtle gradient effect reminiscent of the serene skies in Superior, Wisconsin. The overall impression is clean and simple, echoing the town's rich arts and culture scene without additional elements or text.

Bars & Breweries

A brick storefront with large windows displaying vintage items, colorful glassware, and decorative objects beneath a "Superior Vintage" sign—a perfect stop for weekend getaways in Wisconsin. Reflections of nearby buildings shimmer in the glass.
A light blue outline of a price tag with a dollar sign sits at the center, tilted diagonally like a nod to shopping in Superior, Wisconsin. Tiny "X" shapes are playfully scattered around it on the crisp white background.

Shopping

An elderly man and a young boy stand smiling in front of a large silver airplane at a museum, enjoying one of their weekend getaways in Wisconsin. The man has his arm around the boy’s shoulders, and both appear happy and engaged.
A light blue outline drawing of a vintage propeller airplane with stars on its wings and tail captures the playful spirit reminiscent of Superior, Wisconsin's charming attractions. The plane's whimsical design is shown from a three-quarters perspective, echoing the adventure awaiting in this delightful locale.

Tours & Museums

A Soo Line train rides by the Soo Line Station at night.

The Original

Twin Port

Read about Superior’s rich history and learn about the different higher-education campuses in the city.

A stylized, dark purple letter "A" with a three-dimensional appearance evokes the charm of weekend getaways in Wisconsin, featuring a flat horizontal bar and contrasting shadows for depth against a light background.
Outline of Wisconsin with maroon lines spelling "Superior" diagonally across it, capturing the spirit of weekend getaways in Wisconsin.
History
Campuses

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