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Superior Tourist Information Center (STIC)

A person paddleboarding on calm water at sunset with a dog standing on the board captures the essence of weekend getaways in Wisconsin. The sky bursts with orange and blue hues as the sun sinks low, casting a warm glow over this serene scene.

Gotta Be Superior

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Fall Colors Blog
Two male musicians in cowboy hats play guitar and bass on an outdoor stage at sunset, metal scaffolding above and an orange sky behind them—capturing the lively spirit of weekend getaways in Wisconsin. One sings into a microphone while the other focuses on playing.
A person wearing waders fly fishes in a calm, forested river—one of many serene scenes you might find on weekend getaways in Wisconsin. Trees and rocks line the riverbank as the fishing line arcs gracefully over the water’s surface.
Two people sit at a table, one squeezing a lime over loaded nachos topped with cheese, tomatoes, and herbs—an inviting scene perfect for weekend getaways in Wisconsin. Nearby, a cocktail with an orange garnish completes the relaxed vibe.
Highway 23 bridge and all of its arches over a very blue st. louis river in the autumn. The fall colors are beautiful. Photo by Dennis O'Hara.
A close-up of a tree trunk with vibrant red and orange autumn leaves, set against a background of more colorful trees, capturing the beauty of fall foliage.

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A white dog is on a paddleboard on Lake Superior's Wisconsin Point
Stylized text reading "Superior is for Fun Lovers" in a white, cursive font on a transparent background, capturing the essence of weekend getaways in Wisconsin.
explore summer
Visit Snowperior, Wisconsin's Winter Capital!

Welcome To Wisconsin’s Winter Capital

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A golfer wearing a hat and golf glove gracefully swings a club against the backdrop of lush green trees. The text reads, "Superior is for Fun Lovers - Summer, perfect for weekend getaways in Wisconsin.

Hot Off The Press

Shop Small Superior Week

Big holiday cheer. Small local shops! Discover unique gifts, special deals, and plenty of holiday spirit during Shop Small Superior Week. Make more of your Christmas shopping this year.

Nov 28–Dec 5
Superior, WI

Shop Small in Superior
Two people in winter gear sit on a ski lift at the Lake Superior Ice Festival. One, in a teal jacket and black helmet, lowers sunglasses and looks at the camera. The other, in a yellow jacket and white goggles, smiles widely against the snowy backdrop.

Ski Superior, Wisconsin: Downhill, Cross-Country & Snow Tubing

Posted September 23, 2026
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The image features the logo of the Lake Superior Estuarium. The text "Lake Superior Estuarium" is displayed, with "Lake Superior" in bold navy blue and "Estuarium" in light blue script. A stylized bird in navy blue flies near the text.
Lake Superior Estuarium OPEN
Read More Nov 6
Lake Superior Estuarium OPEN
Friday, November 6 @ 10:00 am

The Lake Superior Estuarium is a gateway to the headwaters of the Great Lakes. Beautiful interactive displays tell stories of the St. Louis River...

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Stay In Superior, Wisconsin –
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Enjoy low rates, great locations, access to everywhere, and no hills. Find the right stay just for you.

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Area Info
A brick hotel building at night with a bright red neon "HOTEL" sign and a lit entrance. A tree partially covers the view, and colorful lights illuminate nearby signs and the street—perfect for weekend getaways in Wisconsin.

What To Do

A man and woman sit on a blanket in a forest near a waterfall, sharing food—a perfect scene for weekend getaways in Wisconsin. The woman is being fed by the man, with a picnic basket nearby as sunlight filters through the trees.
A multicolored abstract grid poster reminiscent of weekend getaways in Wisconsin, featuring words like "Dynamic," "Hypnotic," "Sophisticated," and "Creative." The letters dance with vivid colors on a dark background, evoking adventure and vibrant exploration.

Outdoors

Two people sit at a table; one squeezes a lime over nachos topped with meat, cheese, and vegetables. A cocktail with an orange garnish sits nearby—perfect fuel for planning weekend getaways in Wisconsin.
Line drawing of a cheeseburger, a slice of cheese, and a drink with a straw evokes the joy of indulgent weekend getaways in Wisconsin. Sparkles around the items suggest freshness and irresistible appeal.

Food & Drink

A family of four prepares to bike on the Osaugie Trail.
Illustration of a vintage roller skate with a high boot and four wheels, perfect for rolling through your weekend getaways in Wisconsin. The skate is light blue adorned with charming star designs, evoking a sense of nostalgia and adventure.

Family Fun

Two young women are smiling and dancing together outside on grass at sunset, with string lights and a brick building in the background—capturing the joyful spirit of weekend getaways in Wisconsin.
A pale blue graphic featuring five tarot cards fanned out evokes the mystery of weekend getaways in Wisconsin. From left to right, the cards display a ladder, a sunburst, abstract lines, circles with plus signs inside, and scattered stars. Three small stars surround the cards.

Culture

A group of people smile and raise their beers for a cheers. They are on the Earth Rider Patio at night.
A light blue outline of a martini glass, cradling a cocktail with an olive on a stick, graces the canvas. Scattered star shapes twinkle in the backdrop, reminiscent of the serene skies seen during weekend getaways in Wisconsin.

Nightlife

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One man and two women laugh around a bonfire at the beach.
A diverse group of people stands together, smiling with arms around each other's shoulders during a weekend getaway in Wisconsin. Surrounded by lush green trees, they are dressed casually and seem to be enjoying each other's company in the tranquil outdoor setting.

Freebies

Two women are kayaking as they look at the camera happily.
A multicolored abstract grid poster reminiscent of weekend getaways in Wisconsin, featuring words like "Dynamic," "Hypnotic," "Sophisticated," and "Creative." The letters dance with vivid colors on a dark background, evoking adventure and vibrant exploration.

On The Water

A wooden footbridge with railings crosses through a lush green forest, dappled with sunlight—an inviting scene perfect for weekend getaways in Wisconsin.
Amidst a mountainous backdrop, an animated character with spiky yellow hair and an orange outfit radiates bright blue energy from their hands, reminiscent of the vibrant thrill one might seek during weekend getaways in Wisconsin.

Trails

A female bartender serves a beer to two customers.
A pale blue square with a slightly darker shade on the top edge, creating a subtle gradient effect reminiscent of the serene skies in Superior, Wisconsin. The overall impression is clean and simple, echoing the town's rich arts and culture scene without additional elements or text.

Bars & Breweries

A brick storefront with large windows displaying vintage items, colorful glassware, and decorative objects beneath a "Superior Vintage" sign—a perfect stop for weekend getaways in Wisconsin. Reflections of nearby buildings shimmer in the glass.
A light blue outline of a price tag with a dollar sign sits at the center, tilted diagonally like a nod to shopping in Superior, Wisconsin. Tiny "X" shapes are playfully scattered around it on the crisp white background.

Shopping

An elderly man and a young boy stand smiling in front of a large silver airplane at a museum, enjoying one of their weekend getaways in Wisconsin. The man has his arm around the boy’s shoulders, and both appear happy and engaged.
A light blue outline drawing of a vintage propeller airplane with stars on its wings and tail captures the playful spirit reminiscent of Superior, Wisconsin's charming attractions. The plane's whimsical design is shown from a three-quarters perspective, echoing the adventure awaiting in this delightful locale.

Tours & Museums

A Soo Line train rides by the Soo Line Station at night.

The Original

Twin Port

Read about Superior’s rich history and learn about the different higher-education campuses in the city.

A stylized, dark purple letter "A" with a three-dimensional appearance evokes the charm of weekend getaways in Wisconsin, featuring a flat horizontal bar and contrasting shadows for depth against a light background.
Outline of Wisconsin with maroon lines spelling "Superior" diagonally across it, capturing the spirit of weekend getaways in Wisconsin.
History
Campuses

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