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Superior Tourist Information Center (STIC)

Two people are riding motorcycles across a bridge at high speeds.

What To D0

Where do we start?

Depends on the season and reason.

Want to refresh and relax? Or get a little wild and crazy? Dive into history and culture among locals who treat you like one of their own? Get over here already.

Discover one of the best and most affordable, places to visit in Wisconsin.

A family of four is biking along a marina.

Hit THe Trails

Find non-motorized trails for walking, running, rollerblading, or biking throughout the city. Plus, designated ATV/UTV and snowmobile trails.

Learn More
A bright light shines on the American Flag. It is hanging on the walls of the Richard I Bong Museum.

See The Sights

From lighthouses and mansions to whaleback ships and WWII P-38 fighter planes – there’s plenty to see. Plus, our version of the Eiffel Tower.

OO0H AHHH
Three people at a shoe store, chatting to each other and trying on hiking boots.

Shop SUperior

Whatever your pleasure, we’ve got it. Like to thrift? Perfect. Antiques and boutiques? Of course. Chain stores? No problem.

SHOW ME THE DEALS
A blonde woman in a kayak is making a funny face at the camera. Her tongue is sticking out and her eyes are crossed.

Water you waiting for?

Water is in style no matter the season. Swim, kayak, paddleboard, fish, or ice fish. Go boating or just lounge by the water.

GET WET

Jump Right In

A birds-eye view of a lake with dark blue water and autumn colored forest around its shoreline.
Minimalistic drawing of three houses in a row, reminiscent of the charming architecture you might find while exploring things to do in Superior, Wisconsin. The main house is larger in the center with a classic triangular roof, flanked by two smaller homes with similar shapes.

Outdoors

Two women kayaking along an inlet on the St. Louis River.
A multicolored abstract grid poster reminiscent of weekend getaways in Wisconsin, featuring words like

On The Water

Smiling young people enjoying live music and beers at the Cedar Lounge. The small stage has a drummer, an upright base player and a guitar player on it and there is little room left to move.
A light blue outline of a martini glass, cradling a cocktail with an olive on a stick, graces the canvas. Scattered star shapes twinkle in the backdrop, reminiscent of the serene skies seen during weekend getaways in Wisconsin.

Nightlife

A beautiful bunch of drag queens standing close to each other, smiling and getting their picture taken.
A pale blue graphic featuring five tarot cards fanned out evokes the mystery of weekend getaways in Wisconsin. From left to right, the cards display a ladder, a sunburst, abstract lines, circles with plus signs inside, and scattered stars. Three small stars surround the cards.

Culture

A gravel single lane road or path through a colorful fall forest
Amidst a mountainous backdrop, an animated character with spiky yellow hair and an orange outfit radiates bright blue energy from their hands, reminiscent of the vibrant thrill one might seek during weekend getaways in Wisconsin.

Trails

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A hillside view of Lake Superior with bold autumn colored trees from dark green to blaze orange. Lake Superior is very blue and way off in the distance.
Illustration of an SUV with luggage strapped to the roof, zooming through a dust cloud on its way to exciting things to do in Superior, Wisconsin. The minimalist lines and monochrome scheme capture the spirit of adventure and exploration on this unforgettable journey.

Road Trip

An outdoor shot of the entire length of the SS Meteor ship taken from the harbor.
A light blue outline drawing of a vintage propeller airplane with stars on its wings and tail captures the playful spirit reminiscent of Superior, Wisconsin's charming attractions. The plane's whimsical design is shown from a three-quarters perspective, echoing the adventure awaiting in this delightful locale.

Tours & Museums

A photograph of a bowl of Swedish Meatballs on egg noodles with parsley sprinkled on top.
Line drawing of a burger, a slice of cake, and a beverage in a tall glass. The simple geometric outlines evoke the laid-back pleasure of enjoying food and drink during weekend getaways in Wisconsin.

Food & Drink

A window that is filled with brightly colored bottles and glassware from purple to red to yellow and everything in between.
A light blue outline of a price tag with a dollar sign sits at the center, tilted diagonally like a nod to shopping in Superior, Wisconsin. Tiny

Shopping

The exterior of the Globe News building in Superior Wisconsin built with red brick and arches over the windows. This is an older style building.
Line drawing of a grocery bag filled with groceries, including leafy vegetables, a carton, and a baguette, with an apple beside the bag—perfect for shopping in Superior Wisconsin.

Goods & Services

Alex Morris otherwise known as The Ref because of his black and white striped shirt is doing rollerskating tricks in the colorfully lit venue.
Illustration of a vintage roller skate with a high boot and four wheels, perfect for rolling through your weekend getaways in Wisconsin. The skate is light blue adorned with charming star designs, evoking a sense of nostalgia and adventure.

Family Fun

A close up photo of a smiling woman with blonde har and a yellow had is kayaking in a bright green kayak.
A minimalistic illustration of a stylized kayak with a paddle gliding on wavy waters, reminiscent of adventures and things to do in Superior, Wisconsin. The design features soft blue outlines that capture the serene essence of this picturesque locale.

Paddling

A man is driving an ATV through the mud.
Outline illustration of a snowmobile with simple lines, surrounded by snowflakes—evoking winter adventures among the things to do in Superior, Wisconsin. The design is minimalistic, emphasizing the shape of the snowmobile and a few decorative flakes.

Snowmobile & ATV

A man in a sun hat and golf shirt swings his golf club in the sunlight.
A light blue golf ball, adorned with a pattern of dimples and surrounded by small cross marks, evokes the serene landscapes perfect for a round in Superior, Wisconsin.

Golf

Seasons

Three adults splashing each other in Lake Superior. The sun is shining on them.

Summer

Three people are riding ATVs across a bridge.

Fall

A man dressed in winter gear is holding ski poles in a snowy forest. There is a smiling baby girl attached to his back in a hat.

Winter

A smiling man is up to his thighs in a river. He is holding a fishing pole.

Spring

Colorful poster for the "Gender Joy Art Show" featuring lips and stars. Details include reception on May 9 at Zeitgeist, doors open at 5 PM. The event is curated by Andy Varsek and sponsored by the Arrowhead Regional Arts Council.
Gender Joy Art Show @ Zeitgeist Arts
Read More May 19
Gender Joy Art Show @ Zeitgeist Arts
Monday, May 19 @ 12:00 pm

Join us for our 2nd Annual Gender Joy Art Show held at Zeitgeist from May 2nd – 31st. With local artist Amy Varsek curating...

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