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Superior Tourist Information Center (STIC)

Two people are riding motorcycles across a bridge at high speeds.

What To D0

Where do we start?

Depends on the season and reason.

Want to refresh and relax? Or get a little wild and crazy? Dive into history and culture among locals who treat you like one of their own? Get over here already.

Discover one of the best and most affordable, places to visit in Wisconsin.

A family of four is biking along a marina.

Hit THe Trails

Find non-motorized trails for walking, running, rollerblading, or biking throughout the city. Plus, designated ATV/UTV and snowmobile trails.

Learn More
A bright light shines on the American Flag. It is hanging on the walls of the Richard I Bong Museum.

See The Sights

From lighthouses and mansions to whaleback ships and WWII P-38 fighter planes – there’s plenty to see. Plus, our version of the Eiffel Tower.

OO0H AHHH
Three people at a shoe store, chatting to each other and trying on hiking boots.

Shop SUperior

Whatever your pleasure, we’ve got it. Like to thrift? Perfect. Antiques and boutiques? Of course. Chain stores? No problem.

SHOW ME THE DEALS
A blonde woman in a kayak is making a funny face at the camera. Her tongue is sticking out and her eyes are crossed.

Water you waiting for?

Water is in style no matter the season. Swim, kayak, paddleboard, fish, or ice fish. Go boating or just lounge by the water.

GET WET

Jump Right In

A birds-eye view of a lake with dark blue water and autumn colored forest around its shoreline.
A birds-eye view of a lake with dark blue water and autumn colored forest around its shoreline.

Outdoors

Two women kayaking along an inlet on the St. Louis River.
Two women kayaking along an inlet on the St. Louis River.

On The Water

Smiling young people enjoying live music and beers at the Cedar Lounge. The small stage has a drummer, an upright base player and a guitar player on it and there is little room left to move.
Smiling young people enjoying live music and beers at the Cedar Lounge. The small stage has a drummer, an upright base player and a guitar player on it and there is little room left to move.

Nightlife

A beautiful bunch of drag queens standing close to each other, smiling and getting their picture taken.
A beautiful bunch of drag queens standing close to each other, smiling and getting their picture taken.

Culture

A gravel single lane road or path through a colorful fall forest
A gravel single lane road or path through a colorful fall forest

Trails

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A hillside view of Lake Superior with bold autumn colored trees from dark green to blaze orange. Lake Superior is very blue and way off in the distance.
A hillside view of Lake Superior with bold autumn colored trees from dark green to blaze orange. Lake Superior is very blue and way off in the distance.

Road Trip

An outdoor shot of the entire length of the SS Meteor ship taken from the harbor.
An outdoor shot of the entire length of the SS Meteor ship taken from the harbor.

Tours & Museums

A photograph of a bowl of Swedish Meatballs on egg noodles with parsley sprinkled on top.
A photograph of a bowl of Swedish Meatballs on egg noodles with parsley sprinkled on top.

Food & Drink

A window that is filled with brightly colored bottles and glassware from purple to red to yellow and everything in between.
A window that is filled with brightly colored bottles and glassware from purple to red to yellow and everything in between.

Shopping

The exterior of the Globe News building in Superior Wisconsin built with red brick and arches over the windows. This is an older style building.
The exterior of the Globe News building in Superior Wisconsin built with red brick and arches over the windows. This is an older style building.

Goods & Services

Alex Morris otherwise known as The Ref because of his black and white striped shirt is doing rollerskating tricks in the colorfully lit venue.
Alex Morris otherwise known as The Ref because of his black and white striped shirt is doing rollerskating tricks in the colorfully lit venue.

Family Fun

A close up photo of a smiling woman with blonde har and a yellow had is kayaking in a bright green kayak.
A close up photo of a smiling woman with blonde har and a yellow had is kayaking in a bright green kayak.

Paddling

A man is driving an ATV through the mud.
A man is driving an ATV through the mud.

Snowmobile & ATV

A man in a sun hat and golf shirt swings his golf club in the sunlight.
A man in a sun hat and golf shirt swings his golf club in the sunlight.

Golf

Seasons

Three adults splashing each other in Lake Superior. The sun is shining on them.

Summer

Three people are riding ATVs across a bridge.

Fall

A man dressed in winter gear is holding ski poles in a snowy forest. There is a smiling baby girl attached to his back in a hat.

Winter

A smiling man is up to his thighs in a river. He is holding a fishing pole.

Spring

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