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Superior Tourist Information Center (STIC)

Two women doing yoga outdoors on grass, one smiling as a small goat stands on her back. The sun sets with a warm glow—an example of how arts and culture in Superior Wisconsin bring people together in creative ways.

Superior Culture

Superior, WI – Full of character…and characters

Historic. Retro. Down-to-Earth.

Experience the people, places, and events that help make this place what it is. From the arts and architecture to museums and music, dancing, drama, goat yoga, and much more.

The original Meteor that traveled to the Chicago World Fair is moored to an old turnpike in the St. Louis River. There are hundreds of people on all three decks.

Trips Back In Time

Where do you go for unusual stories about world renowned bomber pilots, ship captains, lumber barons and accordionists? Gotta be these spots. See the planes, boats and buildings of a bygone era.

Tours & Museums
A birds-eye view of a lake with dark blue water and autumn colored forest around its shoreline.

Native Land

The Ojibwe, or Chippewa, are an Anishinaabe people with a long, rich history of life at the headwaters of Lake Superior.

Learn The History
Interior of Thirsty Pagan Brewing. There is a bar and many wooden tables.

Pubs with Character

A neon sign on a building adds vibrant flair, reflecting the dynamic arts and culture in Superior, Wisconsin.

Supper Clubs

Two young women are smiling and dancing together outside on grass at sunset, with string lights and a brick building in the background—capturing the joyful spirit of weekend getaways in Wisconsin.

Jam Out

A painted rainbow crossing along Tower Avenue shows the city's pride.

LGBTQ+ friendly 

Superior has a reputation for being a welcoming, inclusive community and LGBTQ+ friendly destination. It’s the Twin Ports’ original home to the annual Labor Day Pride celebration and parade, with safe havens for visitors looking to experience this Wisconsin town any time of year. Whether that’s for the outdoors, shopping, foodie forays or hittin’ the club and bar scene. 

Nightlife
Students in the outside commons area walking around at University of Wisconsin Superior.

College town

With thousands of college students in Superior, young energy influences more than just the nightlife, food and music scene. Check out the University of Wisconsin – Superior for live theater, dance, art exhibits, special events and big time sports action.  

Campuses
A brick storefront at night is brightly lit by a red neon “ANTIQUES” sign in the window, displaying various vintage items inside; reflecting the vibrant arts and culture in Superior Wisconsin, other antique shops line the quiet sidewalk.

From art to antiques 

Want to take home something truly Superior? Shop the galleries featuring original artwork by makers in the region. Visit a studio. Or spend a day thrifting, junk hunting and exploring the many antique shops. You might just find that thing you’ve always wanted.  

Unique Shopping
A painting of an older-type sailboat with five sails in wavy water with blue and gold clouds.

Painting our past

Stories of Superior history

Stroll the Superior Public Library to view 35 murals by Carl Gawboy, renowned artist, scholar and member of the Bois Forte Band of Chippewa. The murals depict local history in painted stories—from the Ojibwe story of the beginning of the earth to 20th century milestones like the wreck of the SS Edmund Fitzgerald. The 729-foot ship departed from Superior’s Allouez Bay iron docks on a beautiful day, November 9, 1975, only to sail into one of the worst storms ever to occur on Lake Superior. The Fitz was the largest and most recent shipwreck on the big lake they call Gitchigammi, taking the lives of 29 mariners.

More murals

Local artists have covered numerous businesses with lively, lovely artworks. How many do you notice while traveling the town?

Take the quiz 

Find out more about Superior

An older man and his grandson examining an old world war two plane.
Illustration of a vintage airplane with spinning propellers and curved wings, reminiscent of weekend getaways in Wisconsin. Decorated with star decals, it soars through a sky dotted with stylized clouds. The design is minimalist, embracing soft lines.

Tours & Museums

The original Meteor that traveled to the Chicago World Fair is moored to an old turnpike in the St. Louis River. There are hundreds of people on all three decks.
A solid light gray color fills the entire image, evoking a sense of tranquility reminiscent of the serene landscapes often celebrated in the arts and culture of Superior, Wisconsin.

History

Two musicians wearing cowboy hats perform on stage at sunset, capturing the vibrant spirit of arts and culture in Superior, Wisconsin. One sings and plays guitar while the other plays a red electric bass under an orange-yellow sky and metal stage structures.
A light blue outline of a martini glass, cradling a cocktail with an olive on a stick, graces the canvas. Scattered star shapes twinkle in the backdrop, reminiscent of the serene skies seen during weekend getaways in Wisconsin.

Nightlife

The interior of Gronks Bar in Superior. There's beer signs on the walls and the bar is made of wood and steel and there are stools all along the bar.
A pale blue square with a slightly darker shade on the top edge, creating a subtle gradient effect reminiscent of the serene skies in Superior, Wisconsin. The overall impression is clean and simple, echoing the town's rich arts and culture scene without additional elements or text.

Bars & Breweries

A person stands at the back of a motorboat, holding a fishing rod, looking out over a calm lake near Superior, Wisconsin—where rich arts and culture abound—surrounded by trees under a blue sky. The boat contains fishing gear and electronic equipment.
A multicolored abstract grid poster reminiscent of weekend getaways in Wisconsin, featuring words like "Dynamic," "Hypnotic," "Sophisticated," and "Creative." The letters dance with vivid colors on a dark background, evoking adventure and vibrant exploration.

Boating & Fishing

But wait, there’s more!

A closeup of a man holding a red accordian.

Holy squeeze box 

For accordion aficionados in the United States, this place is a big deal. Weird Al Yankovic would probably say “squeeze me!” if he stepped inside the World of Accordions Museum, the world’s largest and most historic collection of such instruments. A visit to this little known Superior gem might just make you feel like dancing. To polka. Tango. Or the 

Museums
A very tall fire tower with the sun shining on it and reflecting back at us.

Grand Views In Gordon

Sightseeing in Superior means getting out into the countryside and small towns. For a historic high, visit one of Wisconsin’s only remaining fire towers that’s open to the public. Check the calendar for events before you go, or rent the cabin at the base of the 100-foot tall Gordon Fire Tower for a chance to experience history with breathtaking views of the upper St. Croix River.  

Featured Stays
An empty stage/bandstand made out of logs and rich wood at Lucius Woods performing arts center in Douglas County.

Lounge at Lucius Woods

Music and nature lovers will feel right at Lucius Woods Performing Arts Center. Its open-air performing arts amphitheater is home to Music in the Park, an annual outdoor summer concert series on the shore of Lake St. Croix. What’s more, it’s situated in a county park with a campground, hiking trails, beautiful swimming beach, and log and fieldstone architecture that reminds you just how special a Wisconsin getaway can be.

Parks

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