Gotta Be Superior
Your Kind of Winter
Some people spend winter chasing fresh tracks. Others like cozy dining, bowling, or browsing. Whatever winter fun you’re into, you’ll find your kind of fun in Superior.
Gotta Be Trailblazing
Glide through snow-covered forests and scenic cross-country ski trails that make the most of Superior’s winter beauty.
Gotta Be Flying
Hit the slopes for downhill skiing, snowboarding, and tubing adventures that fuel winter thrills.
Gotta Be Browsing
Explore local shops, unique finds, and charming storefronts throughout Superior.
Gotta Be Rolling
Gather your crew for a little friendly competition at the bowling alley.
Gotta Be Cozy
Warm up with comfort food, pub favorites, and great company at local spots like Mama T’s.
Miles of Trails.
Endless Winter Thrills.
Whether you’re on skis, a sled, a snowmobile, or horseback, Superior offers hundreds of miles of winter trails. Adventure? Heck yeah, we’ve got it.
Want comprehensive info on snowmobiling?
The Lake Superior Ice Festival
Join in the Fun! January 29-30, 2027
Watch ice carving and blacksmithing, ride the snow slide, play ice golf and other kids games. The weekend event on Barker’s Island offers a variety of indoor and outdoor activities. Just be sure to stick around for campfires, food and fireworks.
Find your trail:
Get The Snow Report
Hundreds of miles of winter trails
Whether you’re on skis, a sled, a snowmobile, or horseback, we’ve got it!
Award-winning grub
A foodies paradise.
For an iconic Wisconsin experience, you gotta eat at a Superior supper club. Here, you can savor the flavors of surf and turf near the shores of the greatest of the Great Lakes (Lake Superior, obviously!). Bars are plentiful if you’re looking to catch a game or party with your crew.
Shopping and Thrifting
Vintage lovers and bargain hunters.
Spend a day thrifting, junk hunting and exploring the many antique, vintage and thrift shops. Along with thrifting, visit some cute gift shops and boutique stores for the latest in fashion.
Pubs and Dive Bars
For a taste of the culture and pulse of this historic port city.
You gotta visit a local bar or pub. Some say they’re “all dive bars” here in Northern Wisconsin. If that term is defined by the welcoming, come-as-you-are atmosphere of our establishments, then yeah, they’re dive bars.
Lodging
Where To Stay
With so many cozy options to choose from, your stay in Superior is sure to delight. We’ve got rooms and plenty of space for all your winter toys.
