Three snowmobilers with passengers traveling through the woods in later part of the day with their headlights on.

Really, Really, Really Fun.™

Experience true Northern Wisconsin winter magic in Superior and Douglas County, where boundless beauty and fun awaits. From seemingly endless snowmobile trails to exhilarating ski runs, and the famous Lake Superior Ice Festival, this is the premier destination for winter fun.

A bridge over the Amnicon river in the winter with lots of snow covering the river and trails.

Get outdoors

Experience some true northern Wisconsin winter magic.

With family, friends or in beautiful solitude, explore ski and snowshoe trails in enchanted snow-covered forests. Tackle the downhill slopes at Mont du Lac Ski Resort. Go ice fishing and rev your sled on our scenic snowmobile trails.

A warm pair of soft and fluffy socks on someone's feet. A warm fire is nearby.

Come Inside

Relax and cozy up after a day of play.

In the depths of Wisconsin winter, comfort food and a hot toddy by the fire is as good as it gets. Adding a spa day and shopping trip? Well, that makes it even better. Find just the right place to stay, eat and do all the things you love so much. 

A green motorized dirt bike and rider in black and orange clothing and orange helmet on an icy and snowy surface.

Make it an event

Get geared up for some fun!

Enjoy a concert at a local brewery, shop at our famous thrift and antique shops or tour the holiday-decorated Fairlawn Mansion. Hearty souls embrace the elements at the annual Lake Superior Ice Festival. Watch motorcycles, quads and UTVs race across frozen lakes during an ice race.

Three snowmobilers stop for a break over a vista of the St. Louis River on the Wisconsin side. Across the river, we can see Spirit Mountain's ski hills covered in snow.

Goin’ for a Rip, eh?

Tear it up on Wisconsin’s finest snowmobiling trails.

The Superior area has over 300 miles of winding, pristine trails for you to let loose on. Traverse your way through towering pines, around meandering waterways, and near incredible frozen waterfalls. Hop on your sled and just keep going, and going…

Beautiful Silence

Stroll through the snow.

Shhh… you hear that? No? We don’t either. Silent sports like snowshoeing or cross-country skiing are perfect for the outdoor enthusiast looking for a nice, relaxing trip through the beautiful Wisconsin wilderness. 

A dragon-face ice sculpture against a blue sky

The Lake Superior Ice Festival 

Save the date: January 26 – 27, 2024

Watch ice carving and blacksmithing, ride the snow slide, play ice golf and other kids games. The weekend event on Barker’s Island offers a variety of indoor and outdoor activities. Just be sure to stick around for campfires, food and fireworks. 

A premiere winter fun RESORT

Skiing? Check. Snowboarding? Check. Tubing? Check. A good time? Double check! 

Mont du Lac is a local favorite for skiers, snowboarders, bikers, tubing enthusiasts and anyone looking for some fun. This family-friendly resort has an incredible snow tubing park, as well as the gorgeous Trophy Lodge on the mountaintop and the Base Lodge with food, brew and live music.

More Lodging

Superior has great rates on lodging throughout the city.

Cheeseburger heaping with toppings accompanied by a bag of steak fries on a wood. plank

Award-winning grub

A foodies paradise.

For an iconic Wisconsin experience, you gotta eat at a Superior supper club. Here, you can savor the flavors of surf and turf near the shores of the greatest of the Great Lakes (Lake Superior, obviously!). Bars are plentiful if you’re looking to catch a game or party with your crew.

Shopping and Thrifting

Vintage lovers and bargain hunters.

Spend a day thrifting, junk hunting and exploring the many antique, vintage and thrift shops. Along with thrifting, visit some cute gift shops and boutique stores for the latest in fashion.

Smiling young people enjoying live music and beers at the Cedar Lounge. The small stage has a drummer, an upright base player and a guitar player on it and there is little room left to move.

Pubs and Dive Bars

For a taste of the culture and pulse of this historic port city.

You gotta visit a local bar or pub. Some say they’re “all dive bars” here in Northern Wisconsin. If that term is defined by the welcoming, come-as-you-are atmosphere of our establishments, then yeah, they’re dive bars.

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