A Superior Summer Destination

Hot times in a cool city.

Make your summer vacation one to remember! Whether you’re tanning at the beach or rocking out at a festival. Superior is the place to chill.

Two women kayaking along an inlet on the St. Louis River.

Get outdoors

Summer is simply glorious around these parts.

One reason: there are so many ways to explore the great outdoors in town and at nearby Wisconsin parks, forests, rivers and lakes. Especially on the sandy south shores of Lake Superior. Suggestion: try our campgrounds. Ride some of the region’s world-class bike trails. Set sail. Or just set a fishing hook, cast a line and relax.

Three people enjoying a bonfire on the beach.

Explore Sandy Beaches

Feel the sand between your toes.

Northwest Wisconsin might not be the first place to pop into your mind when you think of incredible beaches, but maybe it should be? Douglas County is home to some stunning beaches with soft sand and warm water along the south shore of Lake Superior. Wisconsin Point is a very popular destination for beachgoers, but the mouths of the Amnicon and Brule rivers are ever-changing hidden gems! 

Birds-eye view of a golf course.

Whether you’re looking for professional-level golf, or just a fun family activity, Superior has many golf options. The Nemadji Golf Course is a pristine 36 hole course located right in the heart of Superior. A 4-star rated golf course by Golf Digest, Nemadji was voted the best in the Duluth/Superior area 3 of the last 4 years! Experience all Superior has to offer with six incredible courses in the area!

Mini golf in Superior, WI.

Capt’n J’s Miniature Golf is another fun, family-friendly golf option on Barkers Island in Superior! This 18 hole extravaganza has been around since 1982 featuring thrilling bumps, rocks and other obstacles to keep players on their toes.

Two mountain bikers riding along a trail in the woods.

For the Bike Enthusiast

Enjoy miles of trails.

Would you rather keep both wheels on the ground or off the ground? Both options are available for bikers across Superior! If you’re looking for a leisure ride on a paved trail, the Osaugie and Millennium trails are where you want to be. Looking for a thrill? Mont du Lac has spectacular mountain biking to get your heart rate up!

A whole bunch of roller skates in order of size for rent.

Family Fun

Quality time.

Grab the kids, dog and Grandma for a fun-filled day in Superior! Explore one of our many museums including the last above-water whaleback ship in existence – the SS Meteor. Parks and beaches are abundant in the area for outdoor picnics and other adventures.

Watch the Ships!

Experience the bone-rattling sound of a ship horn in the Original Twin Port! Ships carrying important minerals and grains make their way through the Wisconsin Point canal where visitors can watch them up close.

The Catch of a Lifetime

Reel in the big one.

Experience world-class fishing in the Superior area! From trophy walleye in the St. Louis River, to massive trout and salmon in the mighty Lake Superior, pro and amateur anglers will find it thrilling. There are numerous charter fishing opportunities in the area with guides who know the ins and outs of the local waterways. If fly-fishing is more your speed, the Brule River, Amnicon River and St. Croix River watershed are full of all your favorite target species! 

Fishing rods in holders as the line is dragging out behind a boat.
A tent sits in a pine forest overlooking a lake at sunrise.

Bring your Tent or RV to Douglas County!

A close up image of pizza.

A foodie’s dream.

For an iconic Wisconsin experience, make sure to eat at a Superior supper club. Here, you can savor the flavors of surf and turf near the shores of Lake Superior. Bars are plentiful if you’re looking to catch a game or party with your crew!

Three individuals clothes shopping as a man tries on a vest.

Antiques and treasures abound.

Thrifters and bargain hunters know Superior is the place to dig in. Spend a weekend thrifting, junk hunting and exploring the many antique, vintage and thrift shops across the area. Along with thrifting, visit some adorable gift shops and boutique stores for the latest in fashion.

Live music at Earth Rider brewery with people dancing and holding drinks in the foreground.

Local brews and good times.

Get a taste of the culture and pulse of this historic port city. Some say every bar is a dive bar here in Northern Wisconsin. If that term is defined by the welcoming, come-as-you-are atmosphere of our establishments, then yeah, they’re dive bars.

A large group of people paddling in a dragon boat.

Lake Superior Dragon boat Festival

A time-honored tradition in China, dragon boats in Superior come together one August weekend each year for paddling, drumming and celebration—for a cause. The Lake Superior Dragon Boat Festival, organized by the Superior Rotary Club and Duluth’s Harbortown Rotary Club, features a race in the Superior Bay off Barker’s Island.

With nearly 100 teams and boats, this 20-year-old event is one of the largest of its kind, and worth coming to watch for free. Stick around for food, entertainment and festivities.

Duluth Superior Pride

The annual Duluth Superior Pride festivities draw people together for a weekend of Labor Day inclusivity and celebration. Barker’s Island Festival Park features a car and motorcycle show, live music, food trucks and fireworks. Proud to identify as LGBTAQI or as an ally? Join the Pride Parade on Tower Avenue, which is also home to the Main Club’s annual Pride drag show. 

Superior was the original Twin Port city to formally recognize Pride, and continues to welcome people with diverse identities to join in safe, inclusive events that celebrate equality and self-expression.

Two drag performers in bright makeup, costumes, and wigs.
Three women in blue shirts and jeans riding horses each holding the American flag at a rodeo.

Great Northern Classic Rodeo

Don’t horse around with your Labor Day plans. The annual Great Northern Rodeo returns to the Head of the Lakes Fairground with showstopping bronc ridin’, calf ropin’, steer wrasslin’, barrel racin’ fun. The weekend of events are more than just professional rodeo, with a Sunday church service, miracle rodeo, watermelon crawl and more.

The nonprofit rodeo donates proceeds to causes like North Country Ride, Boys and Girls Clubs of Superior, Horse Spirit and local 4-H clubs.

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