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Superior Tourist Information Center (STIC)

A group of four, two adults and two children, run joyfully along a sandy beach by the water in Superior, Wisconsin. The girl in front is laughing under the clear sky and calm waters. Enjoying summer activities, everyone is barefoot and dressed casually.
The lighthouse on Wisconsin Point as the sun sets in the distance. There is a cool layer of fog over the water.

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Know before you go

Got questions? We’ve got answers.

Where in the world is Superior, Wisconsin? How to get there and get around? And what should I do when I’m in town, based on what I like to do and the time of year?
Here’s some information to help you get ready.

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Exterior photo of the Richard I. Bong Veterans Historical Center with the sun shining behind the building. There are three flags blowing in the wind in front of the building.
A light blue circular design with a small arrow pointing to the right inside. The design has a gentle, swirling pattern that gives a sense of motion or flow.

Area Information

A family biking along the very blue Lake Superior.
Amidst a mountainous backdrop, an animated character with spiky yellow hair and an orange outfit radiates bright blue energy from their hands, reminiscent of the vibrant thrill one might seek during weekend getaways in Wisconsin.

Transportation & Directions

From behind, two people sitting on a bench overlooking a very warm sunset along a large body of water also known as the St. Louis River. He has his arm around her.
A solid light gray color fills the entire image, evoking a sense of tranquility reminiscent of the serene landscapes often celebrated in the arts and culture of Superior, Wisconsin.

Itineraries

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