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Superior Tourist Information Center (STIC)

A digital image with horizontal stripes in purple, red, orange, yellow, and green. The bright colors evoke the energy of summer activities in Superior Wisconsin, resembling a festive flag or abstract pattern.
A photo of a fried fish dinner with coleslaw and fries.

Gotta Be Superior

The official seal of Douglas County, Wisconsin, appears in the lower left corner of a white background. The seal features pine trees, a river, and text reading "Douglas County Wisconsin," evoking the scenic beauty ideal for summer activities in Superior, Wisconsin.

Stay, Eat & Shop In Douglas County

Douglas County Overview Things To Do Eat, Stay & Shop

Stay, Eat & Shop Local

There’s just something about Northwest Wisconsin small towns – a no-muss, no-fuss kind of atmosphere that’s entirely real. The people are friendly, straight-forward, and always down for a 4-wheeler ride – and a “Brandy” Old Fashioned, mind you.

Two people sit on a park bench under tall trees, facing a calm lake and lush greenery. Sunlight filters through the leaves, capturing the essence of summer activities in Superior Wisconsin in this peaceful outdoor scene.

By Town: Where to Shop, Eat & Stay

A town-by-town guide of Douglas County. Pick your favorite.

Gotta Be Superior

Solon springs

A lakeside hub with charm and convenience. Located along Upper St. Croix Lake and close to trails and waterfalls.

The image appears corrupted with bright horizontal lines in yellow, green, and pink, obscuring the background and details—making any glimpse of summer activities in Superior Wisconsin completely unrecognizable.
Smiling boy in a northern Wisconsin Lake. He's enjoying his swim with friends.
A dock with boats on it, perfect for enjoying summer activities in Douglas County Wisconsin.
Inside a vintage record and clothing store.

Where to Shop

U-Roast-Em
Roast-your-own coffee beans, a unique DIY gift.

Solon Springs Mercantile
Antiques, gifts, home goods, and Northwoods charm.

Market Beautiful & Lush Dahlia
Boutique gifts, flowers, and local style.

Tiny Acres Fiber Arts
Locally dyed yarns and fiber art supplies.

Wheelworks Pottery
Handmade pottery with Northwoods personality.

Where to Eat & Drink

A wooden bar with high chairs arranged around a central counter, multiple flat-screen TVs above, bottles and glasses on shelves, and a jukebox on the right wall—a cozy spot to unwind after summer activities in Superior, Wisconsin.
A cozy wooden bedroom with a double bed, bedside lamps, a desk, and a sofa overlooks greenery through glass doors—perfect for relaxing after enjoying summer activities in Superior Wisconsin. Warm lighting adds to the welcoming atmosphere.

Where to Stay

Gotta Be Superior

Brule

A haven for paddlers, fishers, and fly rod legends. The Brule River runs right through it.

A group of six children stands in a row outdoors, smiling and holding hands, enjoying summer activities in Superior, Wisconsin with green grass and trees in the background on a sunny day.
A wooden sign reading "Winneboujou Canoe Landing" stands by a calm, shallow river surrounded by lush green trees—an inviting spot for summer activities in Superior, Wisconsin. The clear water reveals rocks on the riverbed.
A person in waders holds a large brown trout with a fishing net in a shallow river, surrounded by green trees—enjoying one of the top summer activities in Superior, Wisconsin: fly fishing.
A table with various objects on it, perfect for planning summer activities in Superior, Wisconsin.

Where to Shop

Where to Eat & Drink

  • Kro Bar & Grill
    Local institution with hearty fare and a backwoods vibe.
  • Twin Gables Cafe
    Classic small-town diner with a small-town heart. Prices from 20 years ago (not even kidding). 
  • Hungry Trout Inn
    Rustic lodge-style dining near the water.
A group of people sitting at a table with glasses of beer, enjoying one of the best summer activities in Superior, Wisconsin.
Shot of the Brule River Barn with an outdoor fire pit with chairs.

Where to Stay

Gotta Be Superior

Lake nebagoman

Small but lively, this lakeside village shines in summer with swimming, boating, and beachside fun.

Fishing boat riding down the river at sunset.
A girl playing in the water enjoys one of the classic summer activities in Superior, Wisconsin.
Sunset sky reflecting on a river.
A mural on a wooden building features a large pink milkshake, checkerboard patterns, and the words "Old Fashioned Ice Cream Chicago Style"—a fun spot for summer activities in Superior, Wisconsin with hot dogs, malts, gifts, and hot rod night.

Where to Shop

Where to Eat & Drink

View of a lake from a deck at a lakeside eatery.
A book and a blanket on a bed set the scene for relaxing after enjoying summer activities in Superior, Wisconsin.

Where to Stay

Gotta Be Superior

Gordon

Gateway to the St. Croix Flowage and the Wild Rivers Trail. Quiet, woodsy, and welcoming.

A calm river reflects white clouds and blue sky, surrounded by green trees and grassy banks under bright daylight—an inviting scene for summer activities in Superior Wisconsin.
A person wearing a life jacket and blue cap paddles an orange kayak on a river, surrounded by rocky cliffs and green trees—enjoying one of the many summer activities in Superior, Wisconsin.
A turtle rests on a log floating in calm water, its reflection visible below and green vegetation blurred in the background—a peaceful scene that captures the quiet side of summer activities in Superior, Wisconsin.
Two young children, a boy and a girl, crouch on a path outdoors, happily eating ice cream cones—one of the many delightful summer activities in Superior, Wisconsin. Trees line the background as they enjoy this sweet treat under the summer sun.

Where to Shop

Where to Eat & Drink

A plate of food and a glass of beer, perfect for enjoying after a day filled with summer activities in Superior Wisconsin.
Large bed with white sheets in a cozy cabin atmosphere.

Where to Stay

Gotta Be Superior

Poplar, Maple, South Range, Wascott

Each of these hidden gems offers peaceful surroundings and a few surprises for the road tripper.

A peaceful lakeside scene at sunset in Superior, Wisconsin, with a red kayak on the ground—perfect for summer activities. Cushioned chairs on a brick patio, a dock with a boat, and trees reflecting in the calm water complete the view.
Shot of golden sky with clouds overlooking a barn and woods along a dirt road.
A golf course with a flag on the ground, perfect for enjoying summer activities in Superior Wisconsin.
A caravan parked in a sunny forest clearing near a lake invites you to enjoy summer activities in Superior Wisconsin, with tall trees casting long shadows and golden sunlight filtering through the branches. Outdoor chairs and a table sit beside the caravan.

Poplar

Maple

A man uses a chainsaw to carve a large wooden sculpture featuring animals, including a bear, eagle, and fish, outside "Grizz Works." Wood shavings cover the ground—one of the unique summer activities in Superior Wisconsin.
Dreamland Supper Club neon sign at night.

South Range

Wascott

Stay: Marsh’s View Point Resort

View of a lake with sunlight reflecting on the water, seen from a wooden deck surrounded by green trees under a clear blue sky—perfect for enjoying summer activities in Superior Wisconsin.

Make Douglas County Yours

Whether you’re seeking quiet cabins, quirky gift shops, or your next favorite dive bar, Douglas County is ready to welcome you.

 Explore Trails & Outdoor Adventures
 Get an overview of D-County

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