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Superior Tourist Information Center (STIC)

Waterfalls cascading over rocks in northern Wisconsin.

Outdoors

Discover Superior Outdoors

Here’s a little secret: this is one of the best towns in Wisconsin and the Midwest for such a deep and wide variety of unforgettable outdoor adventure.
For every age and ability. All year long.

If you’re into that kind of thing.

A group of four people are jumping off a sail boat into the waters of the lake.

Set Sail

Sail away into an endless horizon. Or just sit in the sand and smile. This is a pretty special place.

On THe Water
Waterfalls cascading over rocks in northern Wisconsin.

Manitou Falls or Amnicon

Sure, this is the home to the mother of all Wisconsin waterfalls—but also to some of its favorite little brothers and sisters. Come meet the family.

Parks
Waterfalls
Two UTVs coming toward the camera on a gravel pathway.

TRAILBLAZIN’

If your other car is a bike or ATV, we’ve got some trails we’d like to show you. Like hundreds of miles of ‘em.

Trails

Welcome to a sporting paradise

Wild Thing, I Think I Love You.

World-class fly fishing. Endless hunting grounds. Pristine paddling. And some really cool spots to camp.

Hunting + Fishing
A fly fisherman in deep, dark water throwing out a line. He has his back to us and he has a fish net on his back framed in wood.
A large log and stone cabin with multiple chimneys stands amidst a snowy landscape in Superior, Wisconsin. Expansive windows capture the striking cloudy sky, as the sun casts soft shadows—perfect after outdoor activities in Douglas County's winter wonderland.
A person is snowboarding down a snowy slope in Superior, Wisconsin, against a backdrop of bare trees and a clear blue sky, wearing a black helmet, white and black jacket, and brown pants.
Floating water playground with slides and climbing areas on a calm lake in Douglas County, Wisconsin. People are enjoying the structure, surrounded by trees and a sandy beach. Several vehicles and beachgoers are visible on the shore under a clear blue sky—perfect for outdoor activities in Superior.
A young boy stands in a grassy field in Douglas County, Wisconsin, holding a red and black compound bow. He's aiming an arrow, wearing a blue and white t-shirt, with the vast outdoors of Superior stretching out behind him.
At an outdoor wedding ceremony in scenic Superior, Wisconsin, the bride and groom stand at the altar. Bridesmaids in burgundy dresses and groomsmen in grey suits flank them. Guests sit on white chairs, overlooking rolling hills and trees, with a rose-petal aisle gracing the natural beauty of Douglas County.

Mont Du Lac

A must-stop for outdoor adventurers.

Classic downhill skiing, tubing and rustic cabin rentals, year-round. RVers are welcome too! Enjoy summer fun at our marina. Go fishing or big river tubing, or stay on land for some mountain biking, disc golf and archery.

Learn More

Choose Your Adventure

A covered bridge made of logs and arched steel over a river with a cascading waterfall and large rock.

Parks

A scenic golf course surrounded by vibrant autumn foliage. The lush green fairway leads to a putting green, with a curving path on the right. Trees in an array of fall colors form the backdrop under a partly cloudy sky.

Golf

A family of four bikes on the Osauge trail on a very sunny evening.

Trails

Four guys wear cameo and hold guns with scopes as they head out into a field to hunt.

Hunting + Fishing

A young man on a jet ski is making a large wake and spray as he turns sharply in an inland lake in the summer.

On The Water

Three snowmobilers stop for a break over a vista of the St. Louis River on the Wisconsin side. Across the river, we can see Spirit Mountain's ski hills covered in snow.

Snowmobile + ATV

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