Gotta Be Superior
Welcome To Wisconsin’s Winter Capital
Really, Really, Really Fun.™
Experience true Northern Wisconsin winter magic in Superior and Douglas County, where boundless beauty and fun awaits. From seemingly endless snowmobile trails to exhilarating ski runs, and the famous Lake Superior Ice Festival, this is the premier destination for winter fun.
Get outdoors
Experience some true northern Wisconsin winter magic.
With family, friends or in beautiful solitude, explore ski and snowshoe trails in enchanted snow-covered forests. Tackle the downhill slopes at Mont du Lac Ski Resort. Go ice fishing and rev your sled on our scenic snowmobile trails.
Come Inside
Relax and cozy up after a day of play.
In the depths of Wisconsin winter, comfort food and a hot toddy by the fire is as good as it gets. Adding a spa day and shopping trip? Well, that makes it even better. Find just the right place to stay, eat and do all the things you love so much.
Make it an event
Get geared up for some fun!
Enjoy a concert at a local brewery, shop at our famous thrift and antique shops or tour the holiday-decorated Fairlawn Mansion. Hearty souls embrace the elements at the annual Lake Superior Ice Festival. Watch motorcycles, quads and UTVs race across frozen lakes during an ice race.
Goin’ for a Rip, eh?
Tear it up on Wisconsin’s finest snowmobiling trails.
The Superior area has over 300 miles of winding, pristine trails for you to let loose on. Traverse your way through towering pines, around meandering waterways, and near incredible frozen waterfalls. Hop on your sled and just keep going, and going…
Beautiful Silence
Stroll through the snow.
Shhh… you hear that? No? We don’t either. Silent sports like snowshoeing or cross-country skiing are perfect for the outdoor enthusiast looking for a nice, relaxing trip through the beautiful Wisconsin wilderness.
Find your trail:
The Lake Superior Ice Festival
Save the date: January 24 – 25, 2025
Watch ice carving and blacksmithing, ride the snow slide, play ice golf and other kids games. The weekend event on Barker’s Island offers a variety of indoor and outdoor activities. Just be sure to stick around for campfires, food and fireworks.
A premiere winter fun RESORT
Skiing? Check. Snowboarding? Check. Tubing? Check. A good time? Double check!
Mont du Lac is a local favorite for skiers, snowboarders, bikers, tubing enthusiasts and anyone looking for some fun. This family-friendly resort has an incredible snow tubing park, as well as the gorgeous Trophy Lodge on the mountaintop and the Base Lodge with food, brew and live music.
More Lodging
Superior has great rates on lodging throughout the city.
Award-winning grub
A foodies paradise.
For an iconic Wisconsin experience, you gotta eat at a Superior supper club. Here, you can savor the flavors of surf and turf near the shores of the greatest of the Great Lakes (Lake Superior, obviously!). Bars are plentiful if you’re looking to catch a game or party with your crew.
Shopping and Thrifting
Vintage lovers and bargain hunters.
Spend a day thrifting, junk hunting and exploring the many antique, vintage and thrift shops. Along with thrifting, visit some cute gift shops and boutique stores for the latest in fashion.
Pubs and Dive Bars
For a taste of the culture and pulse of this historic port city.
You gotta visit a local bar or pub. Some say they’re “all dive bars” here in Northern Wisconsin. If that term is defined by the welcoming, come-as-you-are atmosphere of our establishments, then yeah, they’re dive bars.
Lodging
Where To Stay
With so many cozy options to choose from, your stay in Superior is sure to delight. We’ve got rooms and plenty of space for all your winter toys.
