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Superior Tourist Information Center (STIC)

Your Guide to Superior’s South End

Posted March 18, 2026 by Gotta Be Superior
Colorful outdoor metal decorations, including sunflowers, a palm tree, a frog, a blue toy truck, chairs, and a black pot, arranged against a stone wall with green plants in the background.

It’s all here – you just need to know where to find it. We’ll show you.

No long waits. No itinerary that needs color-coding. Just real places, chill experiences, or heart-pounding side quests – if you so choose. 

Read on. 👇

South End Activities

From easygoing to mind-blowing. Let’s have some fun!

Teal T-shirt with "Village Lanes" and "Superior, WI" written in white, featuring an illustration of bowling pins being struck by a black bowling ball.
A person wearing jeans and bowling shoes is about to roll a red bowling ball down a lane at the Lake Superior Ice Festival. The image is taken from behind, focusing on the player's stance and the ball.

Village Lanes

Rating:  Easygoing

This ultra-local alley is an old-school good time. Get in a few games on weekend afternoons, or grab a pizza and go for spectator fun on packed league nights. 

It works for:
• Grandparents
• Teenagers
• Parents who suddenly get very serious about their form

It’s affordable, weather-proof, and reliably fun.

Check Out Village Lanes 
Map It 

A paintball player in protective gear and a blue jersey aims a marker while taking cover behind a paint-splattered barrier during an outdoor game.
Outdoor paintball arena with weathered wooden structures, scattered tires, and splashes of pink paint. Tall grass and plants grow around the obstacles under an overcast sky.
Colorful, paint-splattered wooden barriers shaped like geometric forms stand on a grassy field at an outdoor paintball arena, reminiscent of the vibrant installations seen at events like the Lake Superior Ice Festival, with trees and sunlight in the background.

Superior Paintball

Rating:  Competitive/fast-paced 

Every trip needs one moment where someone says, “Okay, this just got real.” Superior Paintball is that moment. Teens love it. Competitive adults love it. Siblings settle debates with it. And afterward, everyone agrees it was the highlight of the trip.

Seriously, you need to play this course. 

Check Out Superior Paintball
Map It  (7 minutes south of South End)

Race cars speed around a dirt track at sunset, viewed through a chain-link fence. A digital scoreboard displays lap counts in the background, with trees silhouetted against the orange sky.

Gondik Law Speedway

Rating: Loud/Exhilarating

Blink, and you might miss it – but you shouldn’t. On race days, Gondik Law Speedway comes alive with engine noise, flying dirt, and a crowd that’s all in. It’s casual, a little chaotic, and a whole lot of fun. Local dirt racing at its best.

Check Out Gondik Law Speedway
Map It (3 minutes north of South End)

A person smiles widely while tandem skydiving, wearing a harness and orange shirt, with an instructor behind. The landscape below shows greenery, roads, and patches of clouds under a clear blue sky.

Skydive Duluth
(but it’s actually in Superior!)

Rating:  Mind-blowing 

Skydive Duluth is right near South End at the Richard I. Bong Airport in Superior, Wisconsin.

This is your chance to:
• Strap in with a certified instructor
• Climb high over Lake Superior
• Leap out of a perfectly good airplane
• Freefall like a majestic (slightly screaming) human eagle

About 45 seconds of adrenaline, followed by a peaceful parachute ride with sweeping views of Superior, Duluth, and the Lake Superior Shoreline. It’s bold. It’s unforgettable. It’s definitely not your average Saturday. Reservations required. Bragging rights included.

Check Out Skydive Duluth
Map It (4 minutes north of South End)

Shop South End

Find something totally unexpected and totally you. 

A white wooden shelf displays various white candles in glass jars, rustic wooden signs, cutting boards, ceramic jars, decorative flowers, and autumn-themed faux berry stems in a cozy, country-style arrangement.

Junk and Disorderly On the South Side

You know that shop where you walk in “just to look” and leave holding something unexpected? That’s this one. Vintage finds. Nostalgic treasures. The kind of pieces that make you say, “This is coming home with me.”

Check Out Junk and Disorderly 
Map It 

Two abstract, distorted birds with white and brown bodies stand on grey rocks against a blurry, multicolored background with light streaks and soft geometric shapes, evoking the vibrant spirit of the Lake Superior Ice Festival.
A distorted image featuring ornate metal structures with intricate designs and streaks of bright, glitch-like colors throughout evokes the vibrant energy of the Lake Superior Ice Festival. The blurred background hints at stained glass artistry.
A colorful glass sculpture with abstract, geometric shapes sits on a white surface. The sculpture has orange and blue panels and black swirling line details, with a blurred background of soft greens and other colors.

Shannon’s Stained Glassery 

If you’re looking for a wholesome art environment, this is it. Visitors rave about the kind staff and ownership – and the exceptionally gorgeous glass art. Take a beginner-friendly stained glass class, paint your own pottery, or just walk in to shop for art glass supplies. You stay glassy, Superior.

Check Out Shannon’s Stained Glassery
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A rustic dark wood dresser with five drawers is displayed in a store. It is topped with a potted plant, a decorative candle holder, and other decor items. A price tag hangs from one of the upper drawers.
A cozy vintage shop corner displays assorted decor items, including picture frames, a clock, a lamp, vases, a woven basket, and a wooden table, with sunlight streaming through an arched window in the background.
A white shelving unit displays bottles of vanilla extract, jars, vintage tins, a red candle, decorative baskets, framed photos, and small trinkets, with handwritten signs indicating prices and product types.

Shabby Shed 

You can’t possibly miss it. Just look for the crowd of metal yard art characters out front. IYKYK. Vintage finds, antique furniture, unique home decor, and specialty items like Mexican vanilla (seriously, THE best).  

Check Out Shabby Shed 
Map It 

More Shopping

Want more local finds? 
👉 See All Superior Shopping here.

Affordable Stays Near South End

Close to everything. Complicated by nothing.

A distorted image of an outdoor restaurant patio with tables, chairs, and umbrellas evokes the atmosphere of a Lake Superior Ice Festival, digitally glitched with pixelated and warped sections throughout the scene.

Comfortable and affordable hotels are just minutes from South Superior attractions, including:
• Cobblestone Hotel & Suites (shown above)
• Androy Hotel
• Holiday Inn Express & Suites Superior
• Best Western Bridgeview Hotel
• Hampton Inn by Hilton Superior Duluth

Find free breakfast options, family-friendly amenities, indoor pools, and easy parking – all within a short drive of the forest, golf course, restaurants, and shopping.

👉 See all places to stay in Superior.

Outdoor Activities

Fresh open air that’s quiet, clean, and close to everything. 

Children play on a green, ship-themed playground structure at sunset during the Lake Superior Ice Festival. The area is surrounded by trees and houses, with golden sunlight casting long shadows across the park.
A playground with green equipment, including a merry-go-round, accessible spinner, and slide structure, is set in a park with trees and grass near houses—perfect for family fun during the Lake Superior Ice Festival under a blue sky with fluffy clouds.
A landscaped garden with a stone pathway, flower beds, small metal sculptures of dancing figures, and a tree at the center offers charm reminiscent of the Lake Superior Ice Festival, surrounded by grass, fencing, and scenic park views in the background.

Webster Dream Park

An inclusive playground in South Superior

This exceptional park is an all-abilities, fully accessible playground designed so kids of all ages and abilities can play together.

The park features:
• Accessible play surfaces
• Inclusive equipment designed for wheelchair access
• Spaces that encourage side-by-side play
• Seating areas for caregivers

It’s a welcoming, thoughtfully designed space where every child can join in – making it an easy and meaningful stop for families visiting South Superior.

Check Out Webster Dream Park 
Map It

Aerial view of a lush green forest with a winding brown river cutting through the trees under a clear blue sky, with distant buildings and fields on the horizon—an inviting scene reminiscent of the Lake Superior Ice Festival's scenic beauty.

Superior Municipal Forest

The Forest That Doesn’t Need a Hashtag

Here’s the thing: when a city has one of the largest city forests in the country, it doesn’t need to brag. The Superior Municipal Forest is where you go when you want miles of green and fewer humans. 
• Walk a short trail.
• Bike a longer one.
• Let the kids run slightly feral (in a healthy way).
• No crowds funneling you into a single scenic overlook.

Just – space.
And these days? Space feels luxurious.

Check Out The Superior Municipal Forest 
Map It (7 minutes west of South End)

Aerial view of a lush, green golf course featuring a small pond, sand bunker, and surrounding trees under a partly cloudy sky—an idyllic scene reminiscent of the scenic beauty celebrated at the Lake Superior Ice Festival.
A lush golf course with a winding path runs through dense green trees under a cloudy sky. A wooden bridge crosses part of the course, evoking the charm of events like the Lake Superior Ice Festival, as distant golfers are visible on the fairway.
A man wearing a straw hat and a dark long-sleeve shirt prepares to swing a golf club on a green course, reminiscent of the festive spirit found at the Lake Superior Ice Festival, with trees and a bright sky in the background.
Two men sit at a bar during the Lake Superior Ice Festival, smiling and raising glasses of beer in a toast. One wears a cowboy hat and the other a baseball cap. Another person in the foreground also holds up a drink. The vibe is casual and friendly.
A smiling bartender hands a glass of beer to a customer at a bar during the Lake Superior Ice Festival, with bottles and taps behind her, two people sitting at the counter, and a TV on in the background.

Nemadji Golf Course

Championship Golf Without the Ego

A quick drive east of South End is Nemadji Golf Course – a gorgeous, championship-level course that is challenging yet accessible for all skill levels. 

Affordable and approachable – it’s the kind of course where you can show up, swing confidently (or not), and still enjoy yourself.
• No one’s judging your backswing.
• No one’s measuring your polos.
• You play. You laugh. You grab lunch at Greens View Grille.
We call that a win.

Check Out Nemadji 
Map It (5 minutes east of South End)

Must-Eat Restaurants 

Eat Like a Local in South Superior
Trendy? Not really. Satisfying? Absolutely.

A close-up of a grilled sandwich filled with corned beef, melted cheese, and caramelized onions, cut in half on a white plate. The logo “Mama T’s Smokin’ Eats & Drinks” is featured in the corner.

Mama T’s

Comfort food that hugs you back.

You’ll sit down hungry and leave wondering if you should’ve ordered dessert too. (Yeahhh, you should have.) This isn’t tiny portions arranged with tweezers. This is pub food that means it. Plus, a signature Bloody Mary so mean – you’ll be planning to come back for another before you even leave town. 

Check Out Mama T’s
Map It

A distorted, abstract image featuring vibrant orange and red hues with hints of metallic silver and black, creating a dynamic, textured visual pattern with blurred, layered shapes.

Wide World of Wings 

Leave pretense at the door. This isn’t ironic, hipster culture. This is the real deal in Northwest Wisconsin hospitality. Wings and pub grub at prices that are seriously unmatched in the state. Plus, friend pickles. Game. Set. Match.

Check Out Wide World of Wings
Map It

The exterior of Shamrock Bar & Pizza at sunset, with green-and-white striped awnings, flower arrangements along the building, and a large sign with the restaurant’s name on a brick wall—perfect for gathering after the Lake Superior Ice Festival.

Shamrock Pizza

Because every great weekend deserves a pizza night. Fans of this nostalgic pizza joint are die-hards, and even the “nay-sayers” (ie, people with a different local favorite) admit that it’s great pizza in a cool atmosphere. You be the judge. Dine in. Or take it back to your hotel. Eat it in sweatpants. We don’t judge. Calories don’t count on vacation. We checked.

Check Out Shamrock Pizza
Map It 

Street view of a restaurant named "Birds" with a brick facade. Above the entrance are cartoon birds holding beer mugs, reminiscent of the best dive bars in northern Wisconsin. A large red cursive "Birds" sign is displayed, with benches and potted flowers near the entrance.

Superior Is How You Enjoy a Dive Bar.

Read up on Superior’s famous Dive Bar Scene here.

Ready to Visit South End? 

It’s time to go old school in South Superior and have a great time doing it. 
Ready to book? Find Lodging 

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