If you’re looking for a place in Superior, Wisconsin, to explore with a mix of history, culture, and a few surprises along the way, Tower Avenue in Superior, Wisconsin, is the perfect spot. This lively street offers a variety of experiences, whether you’re interested in local history, unique shopping, or great food. Bring the kiddos to Sweeden Sweets for this one-of-a-kind candy store! Not sure where to start? We’ve got you covered with some suggestions.
Insert: Chef’s Kiss 🙂
Let’s kick things off with breakfast! If you’re craving a classic American breakfast, Superior Family Restaurant is the place to be. But if you’re in the mood for something a little more exciting, make your way to Superior Waffles. Whether you’re sticking with the timeless butter and syrup combo or going all out with toppings like fresh fruit, crispy bacon, or even fried chicken, they’ve got you covered!
Craving coffee? Swing by Empire Coffee for handcrafted lattes, delicious teas, and fresh-brewed coffee to fuel your day. Nestled in the historic Empire Building, it’s the perfect spot to relax and recharge. And if you’ve got a sweet tooth, you’re in luck! A Dozen Excuses, Sweeden Sweets, and Duluth’s Best Bread (yes, this is Superior!) are just up the street, serving up pastries, candies, and baked goods that’ll hit the spot.
Shopping on Tower Avenue
If you’re into thrifting, antiquing, or finding something truly unique, Tower Avenue is the place to be. This street is full of shops offering one-of-a-kind items waiting to be discovered. Whether you’re hunting for vintage vinyl, unique antiques, or stylish home decor, you’ll find plenty to explore.
Weeping Willow is perfect for picking up heartfelt gifts with a cozy vibe, while Brush & Co. offers a fun, hands-on experience where you can paint your own pottery. For music lovers, Globe News/Vinyl Cave has an amazing selection of records, books, and magazines. Vintage seekers will love the quirky finds at Junk and Disorderly, where no two items are the same.
Every shop on Tower Avenue feels like a treasure hunt, with each find telling its own unique story. For a women’s designer fashion and consignment boutique that’s très chic, stop in at Angie’s Closet. In the next block, you’ll find Foxes & Fireflies Booksellers; Superior’s independent book store where social connections flurish among a thoughtfully curated collection of diverse titles. Across from the bookstore is Kindred Stone & Co., an elevated yet cozy shop with a carefully curated collection of fashion, gifts, and home decor – and if you’re lucky, the shop’s goldendoodle, Arlo, will be behind the register (not kidding <3).
PRO TIP: After exploring Tower, don’t forget to round the corner to Belknap Street, where some of the area’s BEST antique and thrift stores live!
Foodies Unite!
Dinnertime already!? For starters, no visit to Tower Avenue is complete without a stop at Anchor Bar & Grill, a local legend since the 1940s. Known for its no-nonsense, juicy burgers served in a ship-themed dive bar setting, it’s a must for anyone who appreciates a great burger with character. Pizza lovers shouldn’t miss Shamrock Pizza, known as a down-to-earth eatery and bar that serves a variety of pizzas. It’s a great place to grab a casual dinner with friends or family. On the other hand, 7 West TapHouse offers a wide range of craft beers on tap and classic pub fare, making it a popular spot for a laid-back evening out. If you are okay with a little bit of a drive down Tower Avenue, Mama T’s Smokin Eats dishes out Cajun and barbecue favorites full of soul. Find a comprehensive list of all restaurant options in Superior here.
After Dark
When the sun goes down, Tower Avenue lights up – literally and figuratively. This lively strip turns into Superior’s unofficial nightlife district, where there’s a little something for everyone. Craving live music and killer cocktails? Superior Tavern is your jam. Catch live music on Fridays and Saturdays, sip something creative from the bar, and relax in the sophisticated new lounge – the “Remedy Room” – right inside Superior Tavern.
Looking for an inclusive, high-energy spot with a serious personality? Head to The Main Club, Superior’s longest-standing LGBTQIA+ bar. Think strong drinks, good vibes, and events that always bring the fun. Want to keep it classic? Tower Avenue Tavern has that cozy, no-frills feel with cold tap beer and super-friendly bartenders. Or try something new at The Tap on Tower, where you can pour your own beer from a self-serve wall of 40 rotating taps—perfect for sampling your way through local and regional brews. However you like to spend your night out, Tower Avenue keeps the good times rolling.
Bragging Rights
Whether you’re popping by for a few hours or spending the whole day, Tower Avenue is anything but ordinary. It’s packed with personality—from bold flavors and hidden vintage finds to live music and late-night vibes. This isn’t just the main drag in Superior—it’s the kind of place that makes you want to stay a little longer, come back often, and tell your friends they’re missing out.
And as always, head over to GottaBeSuperior.com to learn more.
